Pay-Per-Click Mistake #1 – Sending... When new local advertisers first begin using tools like AdWords or Overture, they usually grab a bunch of keywords, fill in a pay-per-click (PPC) ad, activate the account and wait for the new visitors to start showing up on their website and requesting their service. Rare is the advertiser who succeeds with...

Why Adding a Blog Makes Sense for Local ... I spoke recently at the Las Vegas Roundtable where I mentioned how much I like blogs–especially for a local company trying to generate more business online. I didn’t get a chance to discuss it in detail however. I’d like to do so now. Surely you’d be interested in knowing how to save...