Pay-Per-Click Mistake #1 – Sending... When new local advertisers first begin using tools like AdWords or Overture, they usually grab a bunch of keywords, fill in a pay-per-click (PPC) ad, activate the account and wait for the new visitors to start showing up on their website and requesting their service. Rare is the advertiser who succeeds with...

Top Tools for Local Internet Marketing a... This list includes links to some of the most important sites and tools you could use to expand the online presence of your local company. Keyword Research Google Keyword Tool Data Providers InfoUSA Localeze Free Directories DMOZ Yahoo Directory MapQuest Yelp Citysearch Local.com ZoomInfo Merchant...