When new local advertisers first begin using tools like AdWords or Overture, they usually grab a bunch of keywords, fill in a pay-per-click (PPC) ad, activate the account and wait for the new visitors to start showing up on their website and requesting their service. Rare is the advertiser who succeeds with...

I spoke recently at the Las Vegas Roundtable where I mentioned how much I like blogs–especially for a local company trying to generate more business online. I didn’t get a chance to discuss it in detail however. I’d like to do so now. Surely you’d be interested in knowing how to save...

This list includes links to some of the most important sites and tools you could use to expand the online presence of your local company. Keyword Research Google Keyword Tool Data Providers InfoUSA Localeze Free Directories DMOZ Yahoo Directory MapQuest Yelp Citysearch Local.com ZoomInfo Merchant...