AdSense, Pay Per Click & Affiliate Advertising – Using PPC in Your Affiliate Marketing Mix
Pay Per Click Affiliate Advertising – Increasing Your Affiliate Marketing Income
If you need your new Affiliate Business Website to show up quickly in the search engines and can’t wait for it to rise to the top of the search results naturally, via search engine optimization, then your option may be to ‘pay to play’ using pay-per-click marketing.
Perhaps:
- New Website – It hasn’t yet risen in the Search Engines results. But you need to show up in Google.
- New Product – You need to promote a product or service and need to reach your target market.
- New Business – Budget tight? PPC can offer great ROI and fit in with any size budget.
Pay-Per-Click or Contextual advertising could well be the answer
You’ve no doubt seen the little box ads, often on the right hand side of the search engines results and often on other websites as well. Pay-per-click advertising is an effective and targeted form of online advertising that allows you to control the costs of your advertising by only paying when your interested visitors actually click through to your website.
So What Is Pay-Per-Click Advertising?
At it’s simplest PPC is a three line ad that often appears on pages with the search results. The ads are shown when keywords, or search terms that are entered into the ‘search box’ by users of the search engines and then trigger your ad to show.
Advertisers ‘bid’ on keywords and link them to specific ads that will show as a result of the keywords being used in the ‘search box’.
Simple Yet Highly Targeted
Pay-Per-Click’s seemingly simple system has an amazing array of tweaks and twiddles to help the affiliate advertiser target ‘exactly’ the type of customer they wish to market to.
Unlike print or billboard advertising, which is untargeted & doesn’t appeal to 90% of the passing audience, Pay-per-click has the ability of only being seen by the target market, people who are highly interested in what you are advertising, making it highly affective when used at it’s best.
An Example Of Using Pay-Per-Click
Let’s say that you’re selling ‘Treadmills’ and you only want to appear to anyone looking to buy a treadmill.
With Pay-per-click advertising you ensure that the only time that your advert, ‘selling treadmills’, appears is when the actual word ‘Treadmill’ is used by those searching the internet for ‘treadmills’ – not ‘rowing machines’ or ‘exercise bikes’.
Instant High Quality Traffic
Further more, unlike magazines, billboards, flyers, TV or radio, you only pay when a visitor clicks on your advert, making it highly targeted and highly affordable advertising.
Unique Advertising Format
No other advertising format has ever been so efficient at targeting customers & controlling your affiliate marketing costs.
Level Playing Fields For All Businesses
Unlike the expenses involved in traditional print advertising and those of TV or Radio adverts, Pay-per-click allows businesses of all sizes and with the most limited budgets to reach a world wide audience and win the custom of buyers over their bigger competitors.
High Returns On Investment
A further huge advantage of pay-per-click advertising over traditional advertising is that once the visitor ‘clicks’ the advert they will be taken to the exact page of a website that is designed to convert a visitor into a buyer – Highly Effective Targeting.
If the visitor has reached the point, in the buying cycle, of wishing to make a purchase then, if you show them what they are looking for, they are very likely to take out their wallets and click the ‘buy now’ button.
If you have built well crafted pages then your conversion from visitors to customers can be unbelievably high.
For The Beginner & The Advanced User
Unlike many services and tools on the internet, pay-per-click is easy to get started with. Google advertise that you can have a campaign up and running in less that 15 minutes. This is indeed true, however having an active campaign and having an effective campaign are two different things.
Running a pay-per-click campaign takes some knowledge and understanding.
Pay Per Click & Affiliate Marketing
There are many good reasons why you might consider using pay per click in your affiliate business marketing mix.
- If you’re working in niche and you want to build highly targeted traffic to your affiliate website then, if the price is right, pay per click can bring highly targeted traffic to your site, people looking for exactly what you are promoting.
- If you have just begun your affiliate marketing website then you may be waiting for the search engines to crawl your site or for it to rise in the natural search results. Pay per click can help you to be seen on page one of search engines.
- If you know that certain websites, that your intended market will browse, host pay per click adverts, then you could target those sites to appear and drive traffic to your affiliate website.
Want to know how to use pay per click effectively in your marketing mix?
Take a look at both ‘The Super Affiliate Handbook’ or ‘Affiliate Project X’ both have great sections on using pay per click to maximise your affiliate marketing commissions. Read my reviews of both these books in my affiliate handbooks and courses reviews [http://affiliate-books-and-courses.com/affiliate-handbooks-guides-courses.htm] section
Brian Cotsen writes about & reviews the best affiliate handbooks, affiliate program networks and how to succeed in the affiliate marketing business. [http://www.affiliate-books-and-courses.com]
Read great articles about building and running your own lucrative reseller promotion website. [http://affiliate-books-and-courses.com/affiliate-business-articles.htm]
Author: Brian Cotsen
Article Source: EzineArticles.com
Latest trends in mobile phone